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4Apr

FOOD AND SOCIAL MEDIA: REAPING THE BENEFITS!

webmaster April 4, 2013 Respond

Foodies are using social media in more and more innovative ways.

It was a gloomy Saturday morning as I entered the Dentist’s clinic and headed to the waiting room to wait for my turn to go through torturous pain (read: root canal). As I settled into the stainless steel chair, I looked around to check my fellow victims, a twenty-something female sat with her head bowed down, phone in hand.

On her right was a middle-aged man, again looking down with phone in hand. Surveying the rest of the room, I noticed all present were busy with their phones, which wasn’t an uncommon sight, but it got me thinking of how our lives are being affected by these devices and the social media we are almost compelled to be on all the time.

Social media can most easily be defined as a network of various websites where people meet, share and interact.

I remember Orkut, MySpace and Hi5 – what fun we thought they were, the perfect way to spend the ‘extra’ time we had.

Then there are Twitter, Instagram, Google+ and Facebook, totally addictive examples of social media, where users just ‘have’ to check for updates every other minute! From uploading photographs of every (and any) event happening in our lives, to sharing ‘memes’, to stalking relatives and friends, to adding/following anyone we’ve ever said hi to, to bringing revolutions and creating hate groups, to marketing for business ventures, for home entrepreneurs  – social media has it all.

There is a difference of opinion on the advantages/disadvantages of social media.

The main argument of those against it is that one is glued to a screen all the time, causing physical repercussions; and due to the fact that all interactions on it are virtual, this reduces a person’s social skills. Obsessive use of such media may lead to detrimental physical and mental effects.

On the other hand, the benefits of social media are many, from marketing your brand, to establishing a business from home, to increasing your customer base, to shortening distances worldwide; social media has for sure brought about a change globally. Anything can be made popular using social media.

For the love of food

Lately, things related to food are very popular all over the social media, and food promotions on this platform are rampant.

You see almost every other person tweeting or Instagramming the meal they just had (that includes me too). Somehow the trend for sharing the food we just had or are making on social networking websites has become very common now.

People all over Instagram, Twitter, Facebook etcetera, are posting pictures almost every other hour. There are various groups on Facebook which are dedicated to food, where people share the reviews of their favourite eateries specifically highlighting what they liked or disliked.

Click here to read the full article

source: Spider Magazine / Tehniat Aftab

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