You might want to think again before failing to keep a restaurant reservation after one eatery decided enough was enough and began publicly shaming no-shows on Twitter.

Noah Ellis, the managing partner at the Vietnamese restaurant Red Medicine, said those people who booked a table but then never honoured their reservation ‘ruin restaurants’.

‘The a******* who decide to no-show, or cancel 20 minutes before their reservation ruin restaurants for the people who make a reservation and do their best to honour it,’ he told Eater.com.

‘Either restaurants are forced to overbook and make the guests wait, or they do what we do, turn away guests for some prime-time slots because they’re booked, and then have empty tables.’

To try and stop customers cancelling at the last minute or simply ignoring their reservation, Red Medicine’s Twitter account has begun posting the names of those who never show up.

An initial post on March 24 declared: ‘All the nice guests who wonder why restaurants overbook and they sometimes have to wait for their res should thank people like those below,’ before publishing a list of names and bookings.

Brian Rosman, a spokesperson for the Beverly Hills restaurant, told TODAY.com it had become a trend in Hollywood for assistants to book tables for their bosses at three or four different places and then either cancel all but one at the last minute or never shop up.

‘For a small restaurant like Red Medicine, even a couple of tables really affects them,’ he said.

‘People don’t realise that this causes real problems for a restaurant.’

source: METRO