– Facebook is the top high-tech service platform in South Africa that has equal take-up male to female. – findings, announced in September, showed Facebook the most popular social network, followed by YouTube and Twitter. The study excludes instant messaging services.
– Marketer’s point of view, an equally significant finding is that, of a total of 11,8-million South African users – 22% of the population – 8,8-million access it on their mobile phones. This means that targeting Facebook users is not a matter only of marketing on the Facebook web site – its mobile properties are probably more important.
– The Facebook user base is beginning to resemble the South Africa urban population: The highest growth in the user base is seen in three key economic hubs, namely Johannesburg (55%), Pretoria (49%) and Cape Town (44%).
– There is debate about teenagers abandoning the platform, but it’s not yet a factor in South Africa. The 13-18 age group remains the single biggest on Facebook, with 2,5-million users.
– A survey of 65 of South Africa’s biggest brands was included in the study. It revealed that most of the major brands are using Twitter and Facebook – respectively 95% and 92% – while YouTube and Instagram are likely to see the biggest first-time use by brands in 2015.
– Just over half of these brands – 51% – intend increasing their social media budgets in 2015. The biggest focus of social spend will be on content marketing (73% of brands), followed by multimedia content (60%).
– Content marketing and influencer marketing are two big trends corporates are embracing as the market matures. For brands, this makes social media more challenging than ever before, but it is going to enhance the consumer experience of social networks.
via – SimonSaysCommunications